Sims Recycling Solutions Announces Sims Lifecycle Services

Change reflects exponential growth in data center, redeploy, reuse and recycle

February 19, 2020

West Chicago, Ill. – Sims Recycling Solutions (SRS), a global leader in IT asset disposition and data center recycling, announces its Sims Lifecycle Services brand. As SRS continues to grow as the worldwide leader in IT asset and data center infrastructure reuse, redeployment and recycling, it is time to update the brand as well.

According Ingrid Sinclair, global president, “The new brand name more accurately represents the wide array of services we offer, including redeploying and reusing IT assets and their components, to the final recycling of the materials.”

“Over the past few years, we have seen an exponential growth in the amount of material we manage from data centers,” said Sean Magann, global VP of sales and marketing. “Our new brand name is a better reflection of the success we have had, and will continue to have, with data center and enterprise assets.”

Sims Lifecycle Services will continue to deliver the same excellence in global sustainability and value recovery for traditional IT assets, as well as meeting the growing needs of data center clients. The transition will be gradual and will take place over the course of the coming months.